How quick? As quick as possible, but never more than 2 or 3 seconds. ![]() Firstly, the splash screen should be quick. The 3-second ruleīefore we start analysing how to make this screen the very best it can be, we should consider a few limitations. There’s a lot of debate about the necessity of a splash screen these days, since operating systems have advanced and apps can launch almost instantly - but splash screens are still present in almost all major apps, and offer a great chance for us to do some prep-work before the main screen is shown. Whatever it is, the splash screen is a perfect place to do this (well… most of the time). Maybe some key images need to be loaded from the server before that first screen appears. Maybe your user needs to be authenticated again because they haven’t used the app in a while. Maybe your app needs to load some basic data so that the first screen has some content for the user to see. No matter how fast your app is at starting up, there’s almost always a few small tasks that either the operating system, or your own app code, need to do before the user can start tapping buttons and navigating screens. The splash screen was born out of a requirement for apps to spend a few seconds setting up before the user can get moving. Let’s get started… So what is a splash screen? Get it wrong and they’ll drop your app before you have a chance to even strip them of some key analytics. ![]() Get this right, and your users will enter with great expectations and anticipation. Knowing that those functionalities are means you can design a splash screen that caters for various different scenarios in an elegant and efficient manner.įrom a design perspective, the splash screen sets the scene for the rest of the app, inviting your users in from the cold, sterile apps that they use on a daily basis, and immersing them in your vision for the next 3 or 4 minutes that you have their attention. ![]() Whilst you might not see those functionalities in action, they are there hiding beneath the surface on most splash screens you see on your mobile. The perfect splash screen hides away a few key functionalities that your app should have, both from a user experience perspective and a functionality one. And a screen that seems to just flash a logo at the user before vanishing. So you’re probably wondering, “how hard can it be to build the perfect splash screen?” And you’re probably right to think that - we’re talking about a screen which is going to be visible for just a couple of seconds (if that).
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